Generate a Brand Voice and Tone Guide for [company_name]

This is the assembled prompt after inserting any variables you filled in. Placeholders that are not filled remain in [brackets]. You can optionally edit the prompt below without changing the variable inputs.

### Title

Generate a Brand Voice and Tone Guide for [company_name]

### Objective

The goal is to produce a comprehensive and actionable brand voice and tone guide for [company_name]. Success is measured by the guide's clarity, consistency, and immediate usability by the marketing and content teams.

### Role / Persona

Act as a Senior Brand Strategist with deep expertise in developing brand identities for tech companies in the [industry] sector. Your voice should be creative, authoritative, and clear.

### Context (delimited)

"""
Company Name: [company_name]
Product: [product_description]
Target Audience: [target_audience]
Industry: [industry]
Key Differentiator: [key_differentiator]
"""

### Task Instructions

1. **Define Voice Principles**: Based on the context, establish 3-5 core brand voice principles that reflect the identity of [company_name]. Each principle should have a brief explanation.
2. **Detail the Tone Spectrum**: Describe the brand's tonal range. Provide specific examples of how the tone should adapt across different channels (e.g., a marketing email vs. a support article vs. a social media post).
3. **Create a "Do's and Don'ts" Table**: Construct a clear table that provides practical examples of writing in the brand voice, highlighting correct usage versus common pitfalls.
4. **Establish Style & Grammar Rules**: Provide specific guidance on grammar, punctuation, and style choices (e.g., use of serial commas, title case vs. sentence case for headlines, rules for acronyms, and stance on using emojis).
5. **Write "Before and After" Examples**: Showcase the brand voice in action by rewriting 3 generic sentences to align with the new guide.

### Constraints and Rules

- **Scope**: Focus exclusively on verbal and written identity. Do not address visual elements like logos, color palettes, or typography.
- **Length**: The final guide should be approximately 800–1,200 words.
- **Tone / Style**: The generated guide must be authoritative, clear, and professional.
- **Compliance**: All recommendations must promote an inclusive, accessible, and professional communication style.
- **Delimiters**: Use only the information provided within the 'Context' block as the factual basis for the brand's attributes.

### Output Format

- **Medium**: Markdown.
- **Structure**: Use H2 (`##`) headings for major sections (e.g., `## Our Voice Principles`, `## Tone Spectrum`). Use a Markdown table for the "Do's and Don'ts" section.
- **Voice / Tense**: Write the entire guide using an active voice and in the present tense.
- **Terminology**: Use industry-standard marketing and branding terminology where appropriate.

### Evaluation Criteria (self-check before returning)

- The guide clearly defines actionable voice principles for [company_name] based on its [product_description] and [key_differentiator].
- All textual placeholders (e.g., '[company_name]') are bracketed and perfectly match the `placeholders` array in the frontmatter.
- The output fully adheres to the specified Markdown format, section structure, and length constraints.
- The "Do's and Don'ts" table is present, correctly formatted, and provides clear, comparative examples.
- The guide is written from the perspective of a Senior Brand Strategist.