Generate a Brand Voice and Tone Guide for [company_name]

Objective

The goal is to produce a comprehensive and actionable brand voice and tone guide for [company_name]. Success is measured by the guide's clarity, consistency, and immediate usability by the marketing and content teams.

Role / Persona

Act as a Senior Brand Strategist with deep expertise in developing brand identities for tech companies in the [industry] sector. Your voice should be creative, authoritative, and clear.

Context (delimited)

"""
Company Name: [company_name]
Product: [product_description]
Target Audience: [target_audience]
Industry: [industry]
Key Differentiator: [key_differentiator]
"""

Task Instructions

1. Define Voice Principles: Based on the context, establish 3-5 core brand voice principles that reflect the identity of [company_name]. Each principle should have a brief explanation.
2. Detail the Tone Spectrum: Describe the brand's tonal range. Provide specific examples of how the tone should adapt across different channels (e.g., a marketing email vs. a support article vs. a social media post).
3. Create a "Do's and Don'ts" Table: Construct a clear table that provides practical examples of writing in the brand voice, highlighting correct usage versus common pitfalls.
4. Establish Style & Grammar Rules: Provide specific guidance on grammar, punctuation, and style choices (e.g., use of serial commas, title case vs. sentence case for headlines, rules for acronyms, and stance on using emojis).
5. Write "Before and After" Examples: Showcase the brand voice in action by rewriting 3 generic sentences to align with the new guide.

Constraints and Rules

- Scope: Focus exclusively on verbal and written identity. Do not address visual elements like logos, color palettes, or typography.
- Length: The final guide should be approximately 800–1,200 words.
- Tone / Style: The generated guide must be authoritative, clear, and professional.
- Compliance: All recommendations must promote an inclusive, accessible, and professional communication style.
- Delimiters: Use only the information provided within the 'Context' block as the factual basis for the brand's attributes.

Output Format

- Medium: Markdown.
- Structure: Use H2 (##) headings for major sections (e.g., ## Our Voice Principles, ## Tone Spectrum). Use a Markdown table for the "Do's and Don'ts" section.
- Voice / Tense: Write the entire guide using an active voice and in the present tense.
- Terminology: Use industry-standard marketing and branding terminology where appropriate.

Evaluation Criteria (self-check before returning)

- The guide clearly defines actionable voice principles for [company_name] based on its [product_description] and [key_differentiator].
- All textual placeholders (e.g., '[company_name]') are bracketed and perfectly match the placeholders array in the frontmatter.
- The output fully adheres to the specified Markdown format, section structure, and length constraints.
- The "Do's and Don'ts" table is present, correctly formatted, and provides clear, comparative examples.
- The guide is written from the perspective of a Senior Brand Strategist.