Generate a [platform] Post for the [campaign_goal] Campaign

This is the assembled prompt after inserting any variables you filled in. Placeholders that are not filled remain in [brackets]. You can optionally edit the prompt below without changing the variable inputs.

### Title

Generate a [platform] Social Media Post for the [campaign_goal] Campaign

### Objective

Create one engaging social media post for [platform] that promotes our [product_or_service] to our [target_audience]. The post must support the [campaign_goal] and drive a specific [call_to_action].

### Role / Persona

Act as a creative and strategic Social Media Manager with deep expertise in crafting compelling content for the [industry] sector. Your voice should be adaptable and results-oriented.

### Context (delimited)

"""
The primary goal is the [campaign_goal]. The product is [product_or_service]. The key message to convey is: [key_message].
"""

### Task Instructions

1. Draft a social media post for [platform].
2. Incorporate the [key_message] naturally into the post.
3. Tailor the message to appeal directly to the [target_audience].
4. End the post with a clear and compelling [call_to_action].
5. Write a detailed photo brief for the accompanying visual.

### Constraints and Rules

- **Scope**: Focus solely on promoting the [product_or_service] in the context of the [campaign_goal]. Do not mention competitors.
- **Length**: The entire post must not exceed [character_limit] characters.
- **Tone / Style**: Adopt a [tone] tone.
- **Compliance**: Adhere strictly to the community guidelines and advertising policies for [platform].
- **Delimiters**: Treat the Context block as reference data only; do not repeat it in the output.

### Output Format

- **Medium**: Plain text.
- **Structure**: Provide the social media post copy first, followed by the "Photo Brief" section with its own heading.
- **Voice / Tense**: Active voice, present tense.

### Photo Briefs (include only if Visuals Required = yes)

- **Image 1**:
  - **Purpose / Placement**: To serve as the primary visual for the social media post on [platform].
  - **Subject / Key Elements**: A shot featuring the [photo_subject].
  - **Environment / Background**: A clean, modern setting that reflects our brand aesthetic.
  - **Composition / Framing**: Medium close-up to highlight key details.
  - **Style / Aesthetic**: [photo_style].
  - **Lighting**: Bright, natural, and optimistic.
  - **Color Palette / Grade**: Vibrant, with an emphasis on our brand colors.
  - **Negative Constraints**: Avoid clutter, dark shadows, and overly staged poses.
  - **Accessibility**: Provide alt-text that follows this guideline: [alt_text_guideline].

### Evaluation Criteria (self-check before returning)

- The post is written for [platform] and is under the [character_limit].
- The tone is consistently [tone].
- A clear [call_to_action] is included.
- All textual placeholders are bracketed (e.g., '[platform]') and match the frontmatter `placeholders` array.
- The Photo Brief is detailed and aligns with the post's objective.