Generate a [platform] Post for the [campaign_goal] Campaign

Objective

Create one engaging social media post for [platform] that promotes our [product_or_service] to our [target_audience]. The post must support the [campaign_goal] and drive a specific [call_to_action].

Role / Persona

Act as a creative and strategic Social Media Manager with deep expertise in crafting compelling content for the [industry] sector. Your voice should be adaptable and results-oriented.

Context (delimited)

"""
The primary goal is the [campaign_goal]. The product is [product_or_service]. The key message to convey is: [key_message].
"""

Task Instructions

1. Draft a social media post for [platform].
2. Incorporate the [key_message] naturally into the post.
3. Tailor the message to appeal directly to the [target_audience].
4. End the post with a clear and compelling [call_to_action].
5. Write a detailed photo brief for the accompanying visual.

Constraints and Rules

- Scope: Focus solely on promoting the [product_or_service] in the context of the [campaign_goal]. Do not mention competitors.
- Length: The entire post must not exceed [character_limit] characters.
- Tone / Style: Adopt a [tone] tone.
- Compliance: Adhere strictly to the community guidelines and advertising policies for [platform].
- Delimiters: Treat the Context block as reference data only; do not repeat it in the output.

Output Format

- Medium: Plain text.
- Structure: Provide the social media post copy first, followed by the "Photo Brief" section with its own heading.
- Voice / Tense: Active voice, present tense.

Photo Briefs (include only if Visuals Required = yes)

- Image 1:
  - Purpose / Placement: To serve as the primary visual for the social media post on [platform].
  - Subject / Key Elements: A shot featuring the [photo_subject].
  - Environment / Background: A clean, modern setting that reflects our brand aesthetic.
  - Composition / Framing: Medium close-up to highlight key details.
  - Style / Aesthetic: [photo_style].
  - Lighting: Bright, natural, and optimistic.
  - Color Palette / Grade: Vibrant, with an emphasis on our brand colors.
  - Negative Constraints: Avoid clutter, dark shadows, and overly staged poses.
  - Accessibility: Provide alt-text that follows this guideline: [alt_text_guideline].

Evaluation Criteria (self-check before returning)

- The post is written for [platform] and is under the [character_limit].
- The tone is consistently [tone].
- A clear [call_to_action] is included.
- All textual placeholders are bracketed (e.g., '[platform]') and match the frontmatter placeholders array.
- The Photo Brief is detailed and aligns with the post's objective.